Lecture by Miloš Kosec in Oris House Zagreb with the title Ruincarnations; Mainstreamization of Outsider Spaces as a Reaction to Fetishization and Decay. Creating possibilities of post-functional architecture through mainstream reuse of ruins and decaying structures: http://videolectures.net/matchmaking2016_kosec_ideas/

The post-industrial age rediscovered the fascination with ruins: from shabby chic to ruin-porn, the imprint of decay on repetitive standardized production serves as a trigger of commodification.

The project of Ruincarnations counters existing ruin-porn imagery and fetishizations of decay with reaffirming a subversive potential of the ruin. Commodification of decay is possible only insofar as it remains an (artistic, social or political) Other. Relocating the ruin to mainstream (re)use erases this difference.

Productive conflict between the existing structure and new use is an architectural subversion as well. A design according to a fixed set of expectations functions perfectly only in a single scenario. The creation of a carefully curated architectural conflict between the user and the structure opens up possibilities for a sustainable interpretation of functionality: saving what is worth saving in the contemporary fascination with ruins and decay.

Miloš Kosec is a practicing architect, editor and writer. His book »Ruin as an Architectural Object« was awarded with Plečnik and Prešeren awards was published in 2013. His research and practice focus on architectural history, political and social aspects of architectural design. He is a member of the editorial boards of Praznine Magazine and Outsider Magazine. He has been participating on a number of national and international competitions and conferences.